Objectives
Competition takes several forms in Indonesia's mobile environment namely, pricing, network coverage, quality of calls, variety of services offered, and the threat from alternative modes of wireless services. Key mobile operators have extended competition to the broadband space subscribers by introducing competitive pricing for fixed broadband alternatives. At present, mobile broadband has become another area of competition. Mobile Internet, content services and network quality are considered the next areas of differentiators in the Indonesian landscape.
Convergent offerings, disintermediation within the telecoms value chain; new services velocity and emergence of new competition have all caused significant changes in the Indonesian telecom market eco-system. To compete effectively in this changed landscape, mobile operators need to have a customer centric view with a continuous focus on OPEX and CAPEX. There is also a need to build a coherent strategy to nurture prepaid subscribers to ensure a sustainable and profitable business model.
This briefing is designed to assist senior executives from Indonesia's telecom operators / service providers in managing the growing complexity of multiple services, as well as the competitive need to introduce new services rapidly, by helping them to take charge of their business and refresh technology to sustain profitable growth. |
